Tue 11/22/11 7:11am #
Social Media Thoughts on a Random Tuesday
I think existing social media is dying. I also think newspapers are dying. However, newspapers still generate alot of business, and social media will still generate alot of business.
Social media will likely even continue to die upward, in that more and more people will continue to get on it. But that doesn't mean that they will continue to use it in as authentic a way as they have at it's inception.
Noone cares much about the yellow pages, but they continued to drop it on people's doorsteps long after people really stopped using it.
And in anycase, businesses don't have to care about whether or not social media is being used as intended. Businesses mearly need to rate social media as a cost proposition. How effectively can a business drive sales using social media and at what cost?
Don't get me wrong, there is alot of refinement yet to happen in how business uses social media. And there will continue to be that refinement.
I also think that people will actually prefer to talk to businesses online over all but there closest friends, which for most people is actually quite a small real number.
People prefer to transact with large faceless corporations, and they will continue to do so. ie: While people like the occasional entertainment of going to a local farmers market, most people prefer the efficiency of a superstore grocery of some kind. Transactions in social media will be no different.
Let's face it, people can be flakey, they forget to call you back, they drop their ends of agreements, they don't follow thru. Companies do generally follow through on what they say they are going to do. The bigger they are, the more likely they will follow thru and keep their stated commitments. Impersonal sure, inhuman? likely, but efficient, predictable, reliable. I see no reason why people won't gravitate toward primarily interacting with corporations and their automated filters online for this reason.
Again people will keep their few close friends and family, but after that, as in the real world, most other transactions online will be of a corporate, automated bent.
But social media is dying, upward, but still dying.
I want to hear your